Maassluis, Netherlands






Lely International N.V., headquartered in Maassluis, Netherlands, is a global leader in agricultural technology and automation solutions. Founded in 1948, Lely has a long-standing reputation for innovation in the dairy industry, focusing on improving productivity, sustainability, and animal welfare. The company designs and manufactures cutting-edge solutions for modern farming, including automated milking systems, feeding robots, barn management software, and innovative herd management technologies. With a presence in over 60 countries and dedicated subsidiaries like Lely North America, Lely combines advanced robotics, intelligent software, and data-driven solutions to help farmers optimize operations, reduce labor intensity, and enhance the overall efficiency of dairy farming. Lely’s solutions are built on principles of sustainability, animal welfare, and operational efficiency, enabling farmers to meet growing global demands while minimizing environmental impact. By integrating automation and smart technology into daily farming routines, Lely empowers farmers to focus on herd health and productivity. Its commitment to research and development ensures continuous innovation in precision farming, making Lely a trusted partner for modern agriculture and a pioneer in intelligent dairy farm automation worldwide.
ESP32-EVB is an industrial-grade development board with Ethernet, relays, CAN bus, and microSD — perfect for robotic automation, gateways, or industrial IoT systems with rugged connectivity needs.
Combines ESP32 with LoRa transceiver and OLED screen. It’s designed for long-range telemetry and low-power robotics like delivery drones, field monitors, and agricultural bots.
Live demos of AI-driven shopper research tools, including biometrics, neuromarketing, and ethnography