Blue River Technology is a pioneering agricultural technology company dedicated to transforming modern farming through intelligent robotics and advanced machine learning. Founded in 2011 by Stanford graduates Jorge Heraud and Lee Redden, the company specializes in developing smart machinery that helps farmers optimize resource usage, reduce chemical applications, and increase crop yields while promoting sustainable practices.

The company’s flagship solution, See & Spray™, represents the heart of its brand. Using state-of-the-art computer vision and artificial intelligence, See & Spray™ can differentiate between crops and weeds in real time, allowing for highly precise application of herbicides and fertilizers. This precision reduces chemical usage by more than 90%, lowering costs and minimizing environmental impact. The system processes plant images at remarkable speeds while learning from an ever-expanding database of agricultural data, enabling continuous improvement and adaptability across diverse crop types and farming conditions.

Blue River Technology’s brand embodies innovation, sustainability, and practical solutions for real-world farming challenges. Its acquisition by John Deere in 2017 further strengthened its reach, integrating its cutting-edge technologies into globally recognized agricultural machinery. Today, the Blue River brand stands as a symbol of intelligent, data-driven farming solutions, empowering farmers to work more efficiently, protect the environment, and secure higher productivity through precision robotics and machine learning.